There is a lot of knowledge doled out on the internet and more on how you can market your business more effectively online. Even if you do employ the very same tactics that professionals use, the success rate isn’t what it should have been.
The critical thing to always understand is why you’re doing whatever you are doing. The reason behind all of it.
The one size fits all model has run its due more than its worth. Specific situations demand specific steps and measures. The best way to identify whether you too are making the same mistakes is to identify the most common ones.
- Wrong Target Audience
This is the number one and very first mistake that marketers make. There are two ways in which this blunder comes about: when you are trying to sell and existing product to the audience or trying to replicate an already successful product to sell.
Each market is different and panders to different needs and requirements. While selling a product, the primary goal should be to identify a target audience and then try to make the product as appealing as possible.
This is the product-audience fit/match that you should aspire for.
A product requires months of hard work and possibly a lot of finance. Nobody would like to see it go down the drain just because of poor marketing decisions. Most of the products fail, not because they are bad, but because they do not fit the audience they are intended for.
Always try to create a product that your target audience needs and desires, instead of just copying a successful product.
- You can’t only give value
Provide your consumers or readers with something that has incredible value which will ensure that they too give back to you in the form of financial support. Unless this happens, your business isn’t a business, it’s more like a hobby.
This is the principle rule driving content marketing too. Unless you get good content for your site or blog, people aren’t going to visit or read you. Good content add value which speaks for itself.
Marketing, in essence, isn’t just about publishing content, it is theoretically about making a difference in the lives of your audience and getting compensated for that – maybe money, maybe time and effort.
- Understand what conversion rates really mean.
The conversion rate from traffic to subscribing is a huge worry for marketers. Most marketers do not understand what conversion rate is effectively determined by.
There are basic two factors which determine that:
No one will sign up for your email unless they get the opportunity to. Pop-ups is a fairly decent way to meet good conversion rates, although this is not where it ends.
Many sites offer some or the other incentive whenever a reader signs up for an email list. A valuable offer isn’t enough, you also need to get it in front of the audience.
- Being the first one, does count.
Most of the tactics discussed in blog posts, are mostly spent, discussed and tested a long time ago. This implies that by the time you read about it, millions of people all over the world have already implemented it. Well, what good does that do then?
This is popularly termed as the first-mover tactic where you get to apply a new tactic before the hordes jump on it and saturate it.
As tactics get easier, more and more marketers start using them, thus lowering the results that they produce.
Being a first-mover means that you will have to spend considerable time and resources upfront, but the efforts will pay off.
- There is no such thing as a perfect outreach template.
Outrage has been a significant part of marketing tactics for quite a few years now and more and more businesses have started realising that they should be using white hat technologies.
For all its worth, let it be known that there is no perfect email template for outreach.
If someone receives an email which reads exactly the same as the previous one, then they’ll suspect something fishy. The recipient feels used and would never like to hear from you again.
A template email fetches diminishing returns.
Instead of direct copying, break down the template section by section. Understand the purpose of each sentence and then rewrite them in your own unique way so that you have your own email template that is totally different and solves all your purposes.
- Develop your own audience.
Do not try and copy tactics when you don’t have your own sizeable audience. Some tactics are meant for situations when you are just starting out, while some are best for when you have a dedicated audience.
Whenever you read about a new tactic, ponder over great lengths whether or not it will work with your targeted audience and website.